As a seasoned brand storyteller and creative director, Harriet translates creative strategies into brands that captivate audiences. Her expertise spans crafting inspirational creative briefs that crystallize brand voices and visions, to directing the design of iconic brand experiences. Harriet's work for leading education, entertainment, and lifestyle brands, blends strategic brand positioning with a focus on user experience for engaging user touchpoints.

For every project, Harriet maintains a beginner's mindset and willingness to listen, recognizing that each client brings something new to the table. Her mission is to deeply understand the client's unique value proposition and craft the most compelling way to communicate that to the world.

As a cross-functional collaborator, she brings teams together and empowers them to think outside the box and produce their highest quality work. Her leadership style fosters an environment where diverse perspectives are valued and everyone is motivated to excel.